Celebrity vs character in advertising
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
29/03/2023
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
A string of underperforming influencers from Beyonce to Kayne have put Adidas in financial and reputational trouble. Here we analyse why.
Here we examine how Tony’s Chocolonely was able to achieve 10X+ growth in 10 years using a range of marketing levers.
Deliveroo has recently delivered better than-forecast figures; based on a relentless focus on the customer, experience, proposition & comms.
Fever Tree’s latest innovation, cocktail mixers for your front room, is a perfect example of extending into new branded occasions.
Harley Davidson marries culture, society and regulations to develop an innovative new product: The Tough Turban
Lloyds Banking Group’s latest ad oozes marketing science. Here I dissect the key elements of what makes this a real belter of an ad.
I analyse the e-commerce environment & examine how brands can reach profitability, including if Primark was right not getting into e-commerce.
After 50 years, Coca-Cola is pulling Lilt off the shelves. Here I take a look at the rationale and explain why its a good move.
As brands battle with high inflation and consumers are caught in the cost of living crisis, can shrinkflation be the solution?
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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