Is Excess Share of Voice (ESOV) still effective?
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
18/04/2023
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
Here is the School of Marketing’s brand led campaign, where we led with a purposeful message that gained huge traction.
Media inflation is real, in fact, according to reports it has risen by as much as 30%+ in the last year. 😳 This is a key driver in eroding your customer acquisition costs. Why is it getting more expensive to acquire customers, you ask yourself? 🤨 Well this is part of
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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