Is Excess Share of Voice (ESOV) still effective?
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
18/04/2023
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Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
Jacksepticeye has re-launched his Top of the Mornin’ coffee to great effect. Here I take a look at its merits & why I think its one to watch.
Here we examine how Tony’s Chocolonely was able to achieve 10X+ growth in 10 years using a range of marketing levers.
Fever Tree’s latest innovation, cocktail mixers for your front room, is a perfect example of extending into new branded occasions.
Harley Davidson marries culture, society and regulations to develop an innovative new product: The Tough Turban
Lloyds Banking Group’s latest ad oozes marketing science. Here I dissect the key elements of what makes this a real belter of an ad.
I analyse the e-commerce environment & examine how brands can reach profitability, including if Primark was right not getting into e-commerce.
A key driver of brand growth is CX & Customer Service. Here I reveal how Starling Bank is able to achieve poll position in both these areas.
After 50 years, Coca-Cola is pulling Lilt off the shelves. Here I take a look at the rationale and explain why its a good move.
An analysis of Specsavers’ latest campaign “Don’t let your specs get in the way”, as they launch their Kiss Clash before Valentine’s Day.
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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