The Rise and Shine of Jacksepticeye
Jacksepticeye has re-launched his Top of the Mornin’ coffee to great effect. Here I take a look at its merits & why I think its one to watch.
30/03/2023
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Jacksepticeye has re-launched his Top of the Mornin’ coffee to great effect. Here I take a look at its merits & why I think its one to watch.
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
A string of underperforming influencers from Beyonce to Kayne have put Adidas in financial and reputational trouble. Here we analyse why.
Here we examine how Tony’s Chocolonely was able to achieve 10X+ growth in 10 years using a range of marketing levers.
Fever Tree’s latest innovation, cocktail mixers for your front room, is a perfect example of extending into new branded occasions.
Harley Davidson marries culture, society and regulations to develop an innovative new product: The Tough Turban
Lloyds Banking Group’s latest ad oozes marketing science. Here I dissect the key elements of what makes this a real belter of an ad.
Here I make the case for advertising at the Super Bowl, despite the $7 million price tag for a 30 second slot.
An analysis of Specsavers’ latest campaign “Don’t let your specs get in the way”, as they launch their Kiss Clash before Valentine’s Day.
Emotion is amongst the strongest creative techniques in advertising. Here we take a look at 5 key areas to implement in your marketing.
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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