The Rise and Shine of Jacksepticeye
Jacksepticeye has re-launched his Top of the Mornin’ coffee to great effect. Here I take a look at its merits & why I think its one to watch.
30/03/2023
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Jacksepticeye has re-launched his Top of the Mornin’ coffee to great effect. Here I take a look at its merits & why I think its one to watch.
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
Here we examine how Tony’s Chocolonely was able to achieve 10X+ growth in 10 years using a range of marketing levers.
Here I make the case for advertising at the Super Bowl, despite the $7 million price tag for a 30 second slot.
An analysis of Specsavers’ latest campaign “Don’t let your specs get in the way”, as they launch their Kiss Clash before Valentine’s Day.
Want to learn about one of the best brand turnaround’s? Look no further; Bailey’s truly re-positioned their brand to win, achieving both brand recognition and commercial success.
Here is my review of First Direct’s latest campaign featuring, Skunk. I take a look at the merits of the ad and identify key watch-outs.
New research in advertising effectiveness uncovers the impact of brand advertising on both the long & short term performance.
Here we take a look at the secret ingredients that make McDonald’s advertising really stand out from all their competitors.
Nigel Bogle famously said in relation to brand strategy, “build your brand freehold not leasehold”. I take a look at how this is achieved.
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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