Is Excess Share of Voice (ESOV) still effective?
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
18/04/2023
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
Jacksepticeye has re-launched his Top of the Mornin’ coffee to great effect. Here I take a look at its merits & why I think its one to watch.
Using a celebrity or a character is common place in the world of advertising. Here we take a look at which one is more effective.
A string of underperforming influencers from Beyonce to Kayne have put Adidas in financial and reputational trouble. Here we analyse why.
Here we examine how Tony’s Chocolonely was able to achieve 10X+ growth in 10 years using a range of marketing levers.
Deliveroo has recently delivered better than-forecast figures; based on a relentless focus on the customer, experience, proposition & comms.
Fever Tree’s latest innovation, cocktail mixers for your front room, is a perfect example of extending into new branded occasions.
Harley Davidson marries culture, society and regulations to develop an innovative new product: The Tough Turban
Lloyds Banking Group’s latest ad oozes marketing science. Here I dissect the key elements of what makes this a real belter of an ad.
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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