A results-driven Marketing Director with 20+ years of experience building and scaling D2C and omnichannel businesses in beauty, fashion and wellness. She possesses a proven track record driving significant digital growth, increasing brand awareness and optimising customer engagement across all channels. Her expertise lies in E-commerce P&L management, digital marketing, omnichannel strategies and team leadership for brands including Jimmy Choo, Birchbox and Time Inc. Core skills: Full E-commerce P&L responsibility – £80m Increasing e-commerce KPIs: Led trading, merchandising, content and product teams to increase CVR, AOV, sales and revenue Driving performance marketing results:
Expert in digital marketing – search, paid social, affiliates, display Increasing loyalty – CRM and data: Transformed email marketing automation and personalisation strategies driving increased engagement and retention Building brands: TV, OOH, influencer, partnerships Content creation – Significantly built organic social audiences on key social platforms Leadership and change management: Led teams based in the UK, Berlin, LA, New York and Bangalore. Successfully built teams from the ground up as well as restructured existing teams to increase efficiency and performance.
Sarah will be sharing her expertise in E-commerce and AI in Marketing.
➡️ An introduction to Sarah and her career to date
➡️ 20 minute segment on AI in Marketing
➡️ Followed by a 30 minute open question and answer session
