Consistency in Brand Communications as a Lever for Growth with Candace Gerlach

Having spent most of her career working brand side, Candace is now the dynamic founder of CMG; a 360 brand communications collective on a mission to take the latest in marketing science and timeless marketing principles and apply them creatively to businesses wanting to make an impact.

➡️ Session Overview:

With extensive experience working brand-side, Candace brings an expert perspective on blending marketing science with creative strategy, providing insights tailored for SMEs and smaller businesses, though equally relevant to larger brands.

👉 How to use a simple brand framework to define a differentiated position in the market

👉 Techniques for uncovering a brand’s true purpose and personality

 👉 How to create a consistent brand experience across key touchpoints

 👉Techniques for storytelling across various marketing channels

 👉Techniques for maintaining brand consistency across diverse content types

🎯 Candace’s insights will equip you with the tools and techniques needed to refine and strengthen your brand, laying the foundation for sustained growth and impact.

🎯 Whether you’re running an SME or working within a larger corporate framework, these principles will provide a valuable roadmap to elevating your brand communications.