Agency vs. In-House Marketing

The School of Marketing presents an Expert Session with Yana Lapitskaya

Yana is the co-founder of Yay!Starter Marketing, a role she describes as the best job in the world. With extensive experience across diverse sectors including Technology, Sport, Broadcasting, FMCG, and Property, Yana blends her passion for marketing with a drive for digital innovation. Her goal is to elevate the businesses she works with to new heights, leveraging her expertise in both agency and in-house environments.

➡️ Session Overview:

Choosing between a career in agency marketing or an in-house role can significantly impact your professional path. In this session, Yana will explore the pros and cons of each career path, helping you determine which aligns best with your personal strengths and career aspirations.

➡️ Participant takeaways:

👉 Agency vs. In-House Dynamics: Understand the key differences between working in an agency setting versus an in-house marketing team, including work environment, project variety, and career progression.

👉 Career Path Evaluation: Gain insights into how each path can impact your career development and professional satisfaction.

👉 Choosing the Right Fit: Learn strategies for assessing your personal preferences, strengths, and career goals to choose the path that aligns best with your aspirations.

Join Yana for an insightful session on navigating the choice between agency and in-house marketing careers. With her extensive experience and deep understanding of both environments, Yana will provide valuable perspectives and practical advice to determine which career path is the perfect match for your skills and ambitions.

Don’t miss this opportunity to gain clarity and make an informed decision about your marketing career.🤩

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