Jessy Co-Founder and Growth Marketing Director at Yay!Starter Marketing and Co-Founder of YAi.
🤩 With a wealth of experience across Fintech, B2B & B2C SaaS, and two-sided marketplaces, Jessy has mastered the art of guiding disruptive startups toward product-market fit.
➡️ Session Overview:
In this session, Jessy will discuss the importance of demand generation in today’s B2B landscape and will cover key topics including:
👉 The crucial role of demand generation for modern B2B businesses.
👉 Six essential steps to crafting a successful demand generation campaign.
👉 The distinction between demand creation and demand capture.
👉 Five common misconceptions surrounding demand generation strategies.
Don’t miss this opportunity to gain firsthand insights from a seasoned marketing leader with expertise in driving growth and overcoming the unique challenges of early-stage startups.👊🚀
