Is ‘reach’ and ‘light buyers’ the only way to grow your brand?
Is ‘reach’ and ‘light buyers’ the only way to grow your brand? Nope. Here is what Apple did. In 2016, they had c308 million product sales with c855 million customers In 2020, c1.06 billion products sales with c990 million customers 16% increase in customer base 344% increase in unit sales